New PDF release: Behavioral and Brain Sciences, Volume 33, Issue 2-3, April

By Paul Bloom & Barbara L. Finlay (Editors)

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Additional resources for Behavioral and Brain Sciences, Volume 33, Issue 2-3, April June 2010

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S. S. college sample would appear to be an extreme. Consider the Mu¨ller-Lyer illusion mentioned above and discussed in the target article. That particular illusion is a classic of Western psychology, taught in any introductory class discussing perceptual illusions. And it is taught because it is so readily demonstrated, a fact that reveals both general properties of the perceptual system and a response to the perceptual environment in which Westerners live. Small wonder that the effect is weaker in populations exposed to a different perceptual environment.

These competing attitudes cohere with opposing sets of norms, and related scripts of acceptable behavior, which can trump the demographic variables emphasized by the WEIRD critique (Kahan et al. 2007). Social meaning context. Actions have meanings as well as consequences. They embody attitudes, the expression of which shapes actors’ perceptions of what they are doing and hence the value of doing it. For example, under what circumstances will an actor prefer the certainty of one sum to the probability of another?

First, human neuroscience research programs typically build on either empirical questions inspired by animal models, or case studies of brain damaged patients, or theories from evolutionary psychology. Each of these three starting points for neuroscience research carries implicit assumptions of minimal variability across human populations. Second, researchers have lacked the technology to study culture at the neural level in humans, as human neuroimaging methods have become available only within the past three decades and are still not available in many non-Western regions of the world.

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