Read e-book online Courage to Execute: What Elite U.S. Military Units Can Teach PDF

By James D. Murphy

Find out how to construct a tradition of excessive functionality inside your organization
The U.S. army ordinarily, and its many elite corporations particularly, possesses a tradition of excessive functionality. braveness to Execute outlines the six uncomplicated rules that function on the origin of excessive functionality, which come with management, association, communique, wisdom, adventure, and self-discipline, recognized jointly as LOCKED. while all are practiced successfully, teamwork emerges. however the so much elusive caliber that exists on the middle of all elite army groups, the aspect that businesses and companies deeply wish to practice extra successfully and successfully, is belief. belief is definitely spent, yet not easy gained. writer James Murphy, an supplier of roughly fifty senior army officials that experience served in elite devices similar to the U.S. army Blue Angels, U.S. army SEALS, and U.S. military Rangers, stocks a mess of non-public management tales that illustrates the rules of LOCKED.

Shares compelling anecdotes from leaders in elite devices of the U.S. Military
Written through James D. Murphy, founder and CEO of Afterburner, Inc., which has expert over 1.5 million executives, revenues pros, and enterprise humans from each in Afterburner’s wonderful Execution version, and its targeted, high-energy programs
Courage to Execute may help you enhance potent management abilities and construct high-performance groups that out-compete your competitors whenever.

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Extra resources for Courage to Execute: What Elite U.S. Military Units Can Teach Business about Leadership and Team Performance

Sample text

4 Ibid. Basic Training 23 The Warrior Spirit means Southwest employees should always: 1. 2. 3. 4. 5. 6. Work hard. Desire to be the best. Be courageous. Display urgency. Persevere. Innovate. To exhibit a Servant’s Heart, employees should: 1. 2. 3. 4. 5. 6. 7. Follow the Golden Rule. Adhere to the organization’s principles. Treat others with respect. Put others first. Be egalitarian. Demonstrate proactive customer service. Embrace the Southwest family. When exhibiting the fun-LUVing attitude to customers and each other, employees should: 1.

Through this exacting training, Rangers learn those qualities that define their Basic Training 21 unit, those powerful attributes that remain unchanging: their identity, their purpose, the guidelines for their behavior. When new Rangers receive their yellow and black tabs, they have no doubt about their organizational imperative—their reason for being. Successful organizations are like that, too. I know because I’ve seen it in the military and in the civilian world. Almost without fail, everyone in a successful organization displays these very same Ranger traits, and most importantly, everyone has this clear understanding of their reason for being.

Can you see yourself in this yet? It’s the system that’s developing winners. That’s right. Winners are made, not born. Wining attitudes are gained, not inherited; earned, not given. Becoming a winner—an elite soldier, a great salesman or athlete, you name it—has little to do with that pedigree mentioned earlier. It has everything to do with the process to which you commit. Perhaps above all, Rangers value discipline, and Ranger Regiments display a discipline unlike anything you’re ever seen. You can hear it every time they belt out the Ranger Creed and you can see it in their actions.

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