By Marilyn DeLaure, Moritz Fink, Mark Dery
The essays, interviews, and artistic paintings assembled during this designated quantity discover the transferring contours of tradition jamming by means of plumbing its historical past, mapping its adjustments, checking out its strength, and assessing its efficacy. Revealing how tradition jamming is right away playful and politically transgressive, this obtainable assortment explores the measure to which tradition jamming has fulfilled its progressive goals. that includes unique essays from widespread media students discussing Banksy and Shepard Fairey, foundational texts resembling Mark Dery’s tradition jamming manifesto, and art by means of and interviews with noteworthy tradition jammers together with the Guerrilla women, The convinced males, and Reverend Billy, Culture Jamming makes an important contribution to our realizing of inventive resistance and participatory tradition.
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Extra resources for Culture Jamming: Activism and the Art of Cultural Resistance
3. ” Photo by Alexander Kargaltsev. May 28, 2014. On the day of multinational energy giant Chevron’s annual shareholder meeting, the hashtag #AskChevron began trending on Twitter. ” The activist group Toxic Effect had paid to promote the hashtag on Twitter, seeking to draw attention to Chevron’s sordid record of environmental damage and malfeasance in Ecuador by inviting people to tweet their own questions to the corporation. ,” and “Can you tell me which country I should bribe & dump my toxins in?
The Adbusters Media Foundation, founded in 1989 by Kalle Lasn and Bill Schmalz, was on a mission to “break the spell that advertising has cast over our culture” and to protest the lack of democratic access to the mass media (Lasn and Schmalz 1989). ” The advertising-free Adbusters magazine featured parody ads and cultural critique and promoted anti-consumer campaigns like Buy Nothing Day and TV Turnoff Week. Circulation grew steadily through the 1990s, and the publication won Canada’s Magazine of the Year award in 1999.
Another signature feature of culture jamming is that it is artful, in both senses of the word: it is typically clever and cunning, and also exhibits creative skill. Culture jammers play with form, creating works that are aesthetically pleasing or arresting, whether in visual, aural, or performative registers. Billboard jammers, for instance, don’t just deface or obliterate commercial messages; rather, they execute clever visual or verbal puns. Many of Adbusters’ subvertisements over the years have been created by graphic designers and advertising industry artists—some of whom have jumped the corporate ship, and others who still work at ad agencies but moonlight as covert jammers—so the parody ads have the same professional quality as the originals they mimic.