By Liam O'Connell
Via a chain of genuine lifestyles tales, observations and cutting edge principles, Liam O'Connell explains how anyone can create a unprecedented winning company. Liam believes in harnessing the facility of passionate humans to create actual lifestyles enterprise effects. His leading edge and off-the-wall sort is both enjoyable and thought-provoking. Liam has the facility to speak definitely and his enthusiasm is actually contagious.
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Extra resources for Don't Feed The Ducks!: Inspire Young People, Create a Brilliant Business
He happily went around delivering his post to the relevant departments and telling everybody who listened that it was a rubbish company to work for and he was going to go and live and work in Spain. Eventually he achieved his dream and went to live in Spain. Six months later, when things didn’t work out, he was back working for the same company delivering the post and moaning on about what a rubbish company it was to work for. Some people just can’t see it, can they? And with that message, I rest my case m’lud!
So what should the aim be? To create a ‘quite good company’! Ridiculous of course! You have to aim to be the best. You need to have the desire to reach for the stars or you will just end up being permanently stuck in the mud. 37 Don’t Feed the Ducks… We backed the statement up with the following descriptions of the company: • The best at what we do • Recognised as the best by our customers and competitors • A company where people are proud to work Three simple, straightforward statements that people could understand and believe in.
Booklet that explained what was expected of them. The booklet also contained the following: ‘If you don’t think this is the company for you or that the values do not meet your own, think carefully if this is the right place for you to work. ’ This was straight talking; it was vital to begin to create a positive environment with passionate people with real ambition. Not just for new starters but also for some of the people who had been there for years. We were serious about change and people had to understand that.