By Darold A. Treffert
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The core activity is putting your products and services online before a potential audience of millions and attracting the people who are already looking for exactly what you have to offer. The current trend is to have a home base — your Web site — as well as a variety of marketplaces where you can attract customers to a storefront or catalog. E-commerce works best when you can pop up in multiple locations on the Web. Don’t root yourself in one URL and sit there. com aStore, a Squidoo Web page called a “lens,” and free Web pages on Microsoft Office Live, Yahoo!
Lars Hundley (whom I profile in the sidebar earlier in this chapter) invites his customers to submit photos of the products they’ve purchased, such as push reel lawn mowers and weathervanes. Figure 1-3: Use photo sharing sites to publish photos of your products in action. Google’s world of business resources In the past year or two, Google dramatically expanded its business services. Google has so many options for small business owners that I devote a whole chapter (Chapter 14) to hosting, calendars, e-mail, and many other useful tools for business owners.
The first step is to choose your blog host. You don’t necessarily have to pay to do this; most of the best-known blog hosts offer hosting for free. com): Blogger doesn’t have as many features as other blog utilities, but it’s free. com): WordPress is software you download and install to create and manage your blog. WordPress offers free hosting for blogs and is very popular; find out more in the latest edition of WordPress For Dummies, by Lisa Sabin-Wilson (Wiley). 95 per month. 50 per year, should be sufficient for most online business owners.
