By Simon P. Anderson, Joel Waldfogel, David Stromberg
Handbook of Media Economics presents priceless info on a special box that has its personal theories, proof, and rules. realizing the media is necessary for society, and whereas new applied sciences are changing the media, also they are affecting our figuring out in their economics. Chapters span the massive scope of media economics, at the same time providing in-depth research of specific themes, together with the economics of why media are vital, how media paintings (including financing assets, institutional settings, and regulation), what determines media content material (including media bias), and the consequences of latest applied sciences. The volumes offer a strong creation for these attracted to beginning study in media economics.
- Helps educational and non-academic economists comprehend contemporary fast adjustments in theoretical and empirical advances, in structural empirical tools, and within the media industry's reference to the democratic process
- Presents the single special precis of media economics that emphasizes political economic climate, merger coverage, and festival policy
- Pays specified consciousness to the commercial affects of the net, together with advancements in social media, user-generated content material, and advertisements, in addition to the Internet's results on newspapers, radio, and television
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Additional info for Handbook of Media Economics
1962. Capitalism and Freedom. University of Chicago Press, Chicago. , 2010. What drives media slant? S. daily newspapers. Econometrica 78, 35–71. , 2007. What’s fit to print: the effect of ownership concentration on product variety in daily newspaper markets. Inf. Econ. Policy 19, 285–303. , 2008. The Internet and the market for daily newspapers. E. J. Econ. Anal. Policy 8. No. 1 (Advances), Article 26. , 2013. Local News Online: Aggregators, Geo-Targeting and the Market for Local News. Available at SSRN.
Econometrica 55, 911–922. , 1996. Market structure, program diversity, and radio audience size. Contemp. Econ. Policy 14, 81–91. , 2004. Evidence on the nature and sources of agglomeration economies. , Strange, W. ), Handbook of Regional and Urban Economics Chapter 49, vol. 4. pp. 2119–2171. ISSN 1574-0080, ISBN 9780444509673, http://dx. 1016/S1574-0080(04)80006-3. com/science/article/pii/ S1574008004800063. , 2004. Geography and the Internet: Is the Internet a substitute or a complement for cities?
Waldfogel (1999). The evidence that the number of varieties increases in market size rests on the idea that differently named broadcast formats are meaningfully different. There is some question about this (see DiCola, 2006). 29 30 Handbook of Media Economics programming means that a relatively small number of varieties can attract consumption from a large share of the market. Hence, a small market with few product options can have a high share of population consuming. As a market becomes large enough to support more varieties, some consumers formerly choosing the least common denominator will switch over to a more preferred variety.