By Peter Kent
Groundbreaking techniques for attaining thousands of shoppers on-line and boosting site visitors, revenues, and gains
This full-color, seminar-in-a-book offers a confirmed plan for maximizing your on-line gains via leveraging the head 3 providers: eBay, Yahoo! and Google. You’ll discover ways to: extend an current eBay enterprise to arrive thousands of detailed purchasers; Open a Yahoo! shop to construct a thriving direct-to-customer company; and ship extra consumers to their on-line retail enterprise with enhanced seek engine placement and specific adword buys utilizing Google. How to earn cash on-line with eBay,Yahoo!, and Google explains the way to use cross-merchandising and integration options to advertise revenues and deal with stock throughout a number of revenues channels.
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Additional info for How to Make Money Online with eBay, Yahoo!, and Google
Example text
4. eBay will offer a number of IDs from which you can choose, but we suggest you click the Create your own ID option button and type the user ID of your choice. 5. Type a password; make sure you use something you can remember (write it down somewhere safe, or use a password-protection program). Don’t use anything obvious that someone can figure out. 6. Select something from the secret question drop-down list box. This will be a question that eBay’s staff may ask in order to identify you. 7. Type the answer to the secret question in the Secret answer box.
You’ll find some of the things we suggest in this book can be implemented very quickly, in some cases in just a few hours. Having a range of different options helps you get your toes wet and work your way in slowly. For instance, an already established business could begin selling online with eBay over a weekend, gradually build the online business, then investigate other sales channels later. While it’s true that some businesses have done very well by finding something simple that works and doing it over and over again for decades, most businesses are not so fortunate.
In particular, companies succeeding online often use a number of strategies to do so. com Selling through a web store . . or, in some cases, several web stores, for different audiences or perhaps different pricing strategies ■ Buying Pay Per Click ads to bring buyers from the search engines to your store ■ Using Search Engine Optimization to bring buyers from the search engines without paying a click fee ■ If you own an offline business, using various techniques to integrate online and offline operations, pushing business from the offline business to the online, and vice versa ■ Using an affiliate program, paying other web sites commissions for purchases made by buyers arriving at your store through affiliate sites ■ Publishing an e-mail newsletter to keep in touch with customers and promote your products to their friends ■ Marketing through PR campaigns targeting e-mail newsletter editors ■ Promoting your products through discussion groups ■ And many other things .
