By Lori Cox Han
The “public presidency”—how presidents depend upon the mass media, public opinion, and diverse verbal exchange strategies—has develop into an more and more very important element of presidential governance and management in past times 20 years. within the Public area gathers jointly famous presidency and verbal exchange students to discover the connection among the president and the yankee public, the present country of the “public presidency,” and the demanding situations that contemporary presidents have confronted in constructing a good technique of speaking and holding a powerful presidential picture. particular subject matters contain: how presidents use public management to pursue their coverage ambitions and pursuits; the significance of public opinion, rhetorical techniques, and public actions; exterior elements corresponding to social gathering politics and information media insurance; the cultivation of presidential legacy; and entry to files in presidential libraries.
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Additional info for In the Public Domain: Presidents and the Challenges of Public Leadership
Sample text
4–10. 16. Hedrick Smith, The Power Game (New York: Random House, 1996), 10. 17. Thomas E. Cronin, The State of the Presidency (Boston: Little Brown, 1980), 140–51. 18. Michael Deaver, Behind the Scenes (New York: William Morrow, 1987), 73. 19. John Maltese, Spin Control: The White House Office of Communications and the Management of Presidential News (Chapel Hill: University of North Carolina Press, 1992). 20. Smith, The Power Game, 407. Michael A. Genovese 27 21. : Congressional Quarterly, 1986).
Today is the first day of this great battle. The road that leads to November 4 is a fighting road. 1 In 1952, President Dwight Eisenhower delivered an acceptance speech to the Republican Nominating Convention that left little room for doubt—he wanted to win, and he wanted his fellow Republicans to win as well. ” George W. Bush shared that he had “worked with Republicans and Democrats to get things done” while governor in Texas, and that his was a “bittersweet party” because someone was missing “the late Lt.
Even a partial list of presidency-oriented films reveals just how popular and marketable the presidential image and office have become. From Oliver Stone’s conspiracy homage in JFK (1991), to the president as a liberal icon in The American President, to the president as a star wars hero in Independence 18 CELEBRITY IN CHIEF Day (1996), to the president as comic relief in Mars Attack (1998), to the president as super-macho man in Air Force One (1997), to the president as—well, as Clinton—in Wag the Dog (1997), and to Clinton as Clinton in Primary Colors (1998), presidential images cluttered the silver screen, and many of these films drew large audiences.
