By O. Ajayi
Speedy tune path to top swap in a fast-moving enterprise worldCovers the major parts of swap management, from collaborative management to dating administration and from potency and efficacy to getting businesses prepared for changeExamples and classes from many of the world's so much winning companies, together with Microsoft, Daewoo, Cisco, The Royal/Dutch Shell, Komatsu, and ideas from the neatest thinkers, together with Alan Hooper and John Kotter, Jeanie Daniel Duck, John Katzenbach and the RCL crew, Daryl Conner, John Adair and Tom PetersIncludes a thesaurus of key suggestions and a finished assets advisor
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CASE STUDY A story from Missouri Two years ago, Microsoft embarked on its own large-scale Customer Relationship Management (CRM) project. Code-named Missouri, it was designed to replace hundreds of solutions used in sales and marketing in different countries with just six systems that would be used globally. There were a number of reasons for the change according to Shaun Orpen, customer marketing director of Microsoft UK. ‘‘Our customers operate in an increasingly global world and we also wanted to improve customer satisfaction by ensuring that we respond appropriately.
The charity wants to have closer control of their costs and asked (after years of doing business together) the staff in Bulgaria to start submitting timesheets to the charity. ’’ As one who is continually exploring questions about the dilemmas of leading change within and without, I realized that this was one of the many questions that is bound to come up more and more often in an increasingly globalized business world. For me, this example highlights THE GLOBAL DIMENSION 37 the critical importance of the awareness of cultural differences and environments in the process of globalization.
More fundamentally, it seems that senior management still clung to well tried, but by then obsolete strategic recipes. Once-successful patterns of thought or collective beliefs led to failure to interpret appropriately the signals of major changes in the external world and to develop effective ways of behaving within it. The critical importance of effective stakeholder management Stakeholder management is one of the key buzzwords of today. The influence of stakeholders is on the increase and the challenge for leaders of change is how to manage communication across stakeholder groups.