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Extra info for Magento 1.3 sales tactics : improve your Magento store's sales and increase your profits with this collection of simple and effective tactical techniques

Example text

We will see how to create that part of the page later. 49 Driving Visitors to Your Product Pages Creating a basic landing page This procedure will show you how to create a basic landing page with static text. In Magento, we call this a CMS page. The page will look like the following: Getting ready Before you begin creating a landing page like the previous image, you should: 1. Prepare any graphics used in the page. 2. Be prepared to upload the graphics to your site. 3. Note any links that you want to include on the page.

4. On the Google API page, select the Google Base section. 5. Enter your login information for Google Base. 6. Save the configuration. 40 Chapter 2 Mapping product attributes from Magento to Google Base: 1. Sign in to your Google Base account. 2. Select My Items | Data Feeds | Learn more about data feeds. 3. Select the tab Select Item Type. 4. Under Popular Item Types, select Products. 5. Scroll down the page until you see a section labeled Attributes. Under that section, you will see a list of the required attributes that you must include for each product: 41 Placing Products on Shopping Sites Scrolling further down the page shows you the recommended and optional attributes.

Select Catalog | Manage Products. The Manage Products page displays. You will see a list of the products in your store. 3. For the product that you want, select the Edit link. The Product Information page displays. The General tab will be selected for you. 4. Select the Custom Options tab. 66 Chapter 4 5. Click the Add New Option button. A new option appears. You will need to fill in the fields to complete this option. 6. In the Title field, add text that will appear next to the option. ", was entered into the Title field.

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