Amitoj Singh's Managing Emotion in Design Innovation PDF

By Amitoj Singh

This e-book provides an emotion founded examine framework titled "emoha" for layout innovation. It defines emoha and underlines the significance of the built framework in culturalization of know-how and thereby layout innovation. The booklet explains the certain examine on product styling which ends up in the production of "Emoha" and the way to exploit it in product design.

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Whereas the Splendor tank is more balanced and gives a stable feel, the tank of Passion Plus is more dynamic owing to its larger length-toheight ratio. Unlike the preceding designs, the graphic designs associated with social-networking biking are representational. The graphic patterns on Passion resemble a human tattoo, whereas the Glamour graphics of flames and checkers represent the popular racing culture. An uninterrupted flow of graphics along the body contours gives a distinct character to these designs.

Similarly, the aesthetic design (sketch, clay model, and prototype model) evaluations too are left to the arbitrary interpretation of the evaluators. The subjective criterion for design selections often leads to conflicts between designers and evaluators over the suitability of a design to meet the business interests. User research studies are at present the focus of the marketing department in most Indian industries and business consultancies. Designers do not possess the appropriate research framework to conduct these on their own.

Psychologist Abraham Maslow, known for his concept of hierarchy of needs, suggests that people are motivated to fulfill basic needs before moving on to other needs (Maslow, 1954, 1968). Maslow’s hierarchy of needs is most often displayed as a pyramid, with the lowest levels of the pyramid made up of the most basic needs and with the more complex needs at the top of the pyramid. Needs at the bottom of the pyramid are basic physiological needs. Once these lower-level needs have been met, people can move on to the next level of needs, which are safety and security needs, love and belonging needs, esteem needs, and need for self-actualization.

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