By Jerry Yudelson
Engineers, architects and contractors looking to extend their involvement within the eco-friendly structures industry want a enterprise grounding within the advertising thoughts and strategies that are getting used such a lot effectively during this really good and starting to be box. This publication is meant to function an efficient device for pro eco-friendly construction fans and advocates in proposing eco-friendly layout positive aspects, sustainable options and new items to the capability eco-friendly construction purchaser. the writer addresses key questions reminiscent of: How is eco-friendly construction advertising assorted from different forms of expert provider advertising? What instruments and methods from traditional advertising can be utilized to larger influence in advertising eco-friendly constructions? what's the measurement and capability of the golf green structures marketplace? and the way should still a company place itself to reach this becoming industry? you will discover transparent descriptions of winning techniques and methods to advertising and promoting eco-friendly building-related companies, in addition to up to date info at the position of LEED® in eco-friendly construction initiatives.
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Extra resources for Marketing Green Buildings: Guide for Engineering, Construction and Architecture
Example text
This level of LEED activity would represent a significant part of the building industry activity, and it will certainly have an influence on many other aspects of the industry. From a diffusion of innovation perspective, one can see that the green building movement will have moved to the “early majority” phase of the total available market, with much of what is now still considered innovative becoming commonplace. Forecasting Demand for Green Buildings Table 4-6. S. Non-residential Building Market, 2002-2005 (Billions of Dollars)22 49 This page intentionally left blank The Business Case for Green Buildings 51 Chapter 5 The Business Case for Green Buildings Deciding to design to green building guidelines is always a challenge, when budgets are so tight and schedules are so compressed.
Therefore, it is becoming increasingly difficult for firms to qualify for a “short list” of finalists for a project, without having a strong green building orientation, knowledge Forecasting Demand for Green Buildings 45 Table 4-4. ft. (tax deduction if exceeding 50% savings vs. 1-2001 standard) New homes exceeding 50% savings vs. model code $2,000 credit for site-built homes of green building products, and some successful projects under their belt. Competitive pressures alone are driving more firms toward green building projects, even if they don’t really “believe” in the need for them.
The most obvious new thing is the role of LEED certification in defining what constitutes a green building. The role of certification obviously brings about a need for experts in the certification process, and so a small consulting industry has grown up around the need for LEED certification expertise. S. Green Building Council, and there will probably be 10 teams within a year, as the volume of LEED documents and projects seeking certification grows, and as new LEED products (LEED-EB, LEED-CI and LEED-CS) are added with different certification requirements.
