New Online Retailing: Innovation and Transformation by Gerrit Heinemann, Christoph Schwarzl PDF

By Gerrit Heinemann, Christoph Schwarzl

The authors describe intimately what makes today’s on-line retailing varied and supply 8 primary luck elements for the recent new release of web revenues. in response to across the world well-known top practices, it turns into seen what makes on-line shops winning. The authors pull jointly “lessons discovered” from the final 10 years, and provides readers a travel of the way forward for on-line promoting.

Contents
on-line Retailing in Transition – Revolution, no longer Evolution
New on-line Retailing – What Does It Mean?
8 good fortune components in New on-line Retailing
most sensible Practices in New on-line Retailing
hazards and merits of latest on-line Retailing

aim Groups
best administration within the retailing and buyer items industries
academics and scholars in advertising and retailing

concerning the Authors
Gerrit Heinemann is a professor of industrial, administration and alternate at the
Niederrhein college of technologies, Mönchengladbach, Germany.
Christoph Schwarzl is handling Director and Retail important at Accenture,
Düsseldorf, Germany.

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Extra info for New Online Retailing: Innovation and Transformation

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1 2 New Online Retailing — What Does It Mean? 1 2 New Online Retailing — What Does It Mean? Figureȱ2Ȭ4:ȱ ȱTheȱInternetȱasȱaȱmediumȱinȱtheȱcommunicationȱprocessȱ Source: Based on Kollmann 2007, p. Ȉȱ Hereȱitȱisȱnecessaryȱtoȱdiscussȱtheȱbasicȱoptionsȱinȱelectronicȱbusinessȱconcepts. ȱ Figureȱ 2Ȭ5ȱ providesȱ anȱ overviewȱofȱtheseȱeȬbusinessȱconcepts. 1 2 New Online Retailing — What Does It Mean? ȱ Figureȱ2Ȭ5:ȱ ȱBusinessȱconceptsȱonȱtheȱInternetȱ Source: Based on Kollmann 2006, p. 2 2 New Online Retailing — What Does It Mean?

Basedȱonȱcommonȱstandards,ȱdesignersȱwereȱableȱtoȱmakeȱitȱ G. Heinemann, C. 1 2 New Online Retailing — What Does It Mean? ȱ Figureȱ2Ȭ1:ȱ KeyȱfactorsȱinȱInternetȱgrowthȱ Source: Based on Rayport/Jaworski 2002, p. ȱTheȱfactȱthatȱDSLȱisȱnotȱavailableȱeverywhere,ȱparticularlyȱinȱruralȱ areas,ȱisȱanȱissueȱonȱtheȱagenda,ȱandȱlargeȱoperatorsȱareȱexpectedȱtoȱsolveȱtheȱprobȬ lemȱthroughȱinvestment. 1 2 New Online Retailing — What Does It Mean? ȱYahooȇsȱnewȱmobileȱsearchȱfunction,ȱinȱcoopȬ erationȱwithȱTȬMobile,ȱyieldsȱpictures,ȱpodcasts,ȱnewsȱandȱlinksȱforȱeachȱsearch,ȱinȬ steadȱofȱusingȱtheȱclassicȱlinkȱlistȱ(still)ȱinȱuseȱbyȱGoogle.

149; Refers to Foscht/Swoboda 2004, p. 162 Pre-purchase Internal info search Problem identificat. Product search External info search Purchase Online shop.

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