Get Ordinary People and the Media: The Demotic Turn PDF

By Graeme Turner

The "demotic turn" is a time period coined by way of Graeme Turner to explain the expanding visibility of the "ordinary person" within the media this day. during this dynamic and insightful e-book he explores the "whys" and "hows" of the "everyday" individual’s willingness to show themselves into media content material via famous person tradition, truth television, DIY web pages, speak radio, and user-generated fabrics on-line.

Analyzing the pervasiveness of star tradition, this booklet extra develops the assumption of the demotic flip as a method of interpreting the typical parts in a number ‘hot spots’ inside of media and cultural reports this day.

 

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Qxp 10/09/2009 2:26 PM Page 31 Ordinary People consideration of what might be the social and cultural implications of the media shifts they bring together by way of that label. From such a point of view, they imply, the conventional ‘tabloidization’ critique is in many ways simply beside the point. Furthermore, they are sympathetic to the argument that some of the shifts collected under the label of the tabloid have been significantly inclusive in their use of ‘non-elite people, issues and values’.

Their disempowered status was considered in the report as a problem to be addressed by public regulation. There is also another – perhaps an obvious – dimension, which relates to the fact that so much of reality television is devoted to the exposure, humiliation and shaming of its contestants. Annette Hill’s research is extremely interesting in this regard because it found that the audiences she surveyed responded in ambivalent ways to this: many would continue to watch material that they found embarrassing and repellent, while nonetheless feeling some guilt and shame at their own complicity.

Qxp 10/09/2009 2:26 PM Page 19 Ordinary People As a result, the authors say the research does raise questions about the ‘problematic relation between celebrity culture’s “demotic turn” and actual prospects for democratic renewal and political change’ (ibid: 418). Producing ordinary identities If the demotic turn is not producing democracy, then what is it doing? This is not an easy question to answer, and each chapter in this book will have its own angle from which it will try to respond. To start at the simplest level, though, we can say that it is generating content – a lot of content.

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