By Lawton Robert Burns
Robert Lawton Burns makes a speciality of the major function of the 'producers' because the major resource of innovation during this wide-ranging research of commercial traits within the production department of the future health care undefined. Written by means of lecturers and bosses, the booklet presents a close review of the pharmaceutical, biotechnology, genomics/proteomics, clinical gadget and knowledge expertise sectors. most significantly, it describes the growing to be convergence among those sectors and the necessity for executives in a single area to more and more draw upon traits within the others.
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Additional info for The Business of Healthcare Innovation
Example text
These attachments have as much to do with the innovative features of the products made as with the intense sales and marketing support that goes with them. Indeed, vendors and physicians have developed a two-way exchange of mutual benefits that executives and purchasers may have trouble modifying. For their part, vendors offer clinicians access to the latest technology, information about the product, assistance and training in its use, involvement in clinical trials, training of the clinician’s residents and nursing team, donations and honoraria, and opportunities for ‘‘naming’’ rights on new equipment.
Strategy + Business 24 (fall 2001): 67–75. Part I The life sciences 2 The pharmaceutical sector Jon Northrup Overview of the pharmaceutical sector The history and beginnings of pharmaceutical companies The broad environment The value proposition and potential demand for pharmaceuticals Research and development: the key steps in the value chain Pharmacogenomics, biomarkers, and new imaging technologies The challenge of affordable and innovative medicines Manufacturing and process development Commercialization Strategic alliances and mergers & acquisitions Barriers to entry in pharmaceuticals Summary and conclusion Overview of the pharmaceutical sector Before a study of the pharmaceutical sector can begin, it is necessary that a definition be made of a pharmaceutical.
In order to sustain themselves through the innovation process, especially as this process may take years. , biotechnology), as a sector goes in and out of fashion with venture capitalists or as the window for IPOs periodically opens and closes. Time is also important in studying these sectors for three other reasons. , medical devices). , pharmaceuticals). These time dimensions dictate much of the strategic behavior of firms within these sectors, and also their capabilities to innovate. Third, there is a tendency for 19 The business of healthcare innovation in the Wharton School curriculum analysts and observers (as well as investors) to overestimate the impact of new technology on these sectors in the short-term, and to underestimate the impact of new technology in the long-term.
