By Simon Barrow
Degrees of 'employer model wisdom' are emerging quickly throughout Europe, North the US and Asia-Pacific, as best businesses comprehend that expert, inspired staff are as very important to their advertisement luck as ecocnomic clients and practice the foundations of branding to their very own association. beginning with a overview of the pressures that have generated present curiosity in service provider branding, this definitive ebook is going directly to examine the ancient roots of brand name administration and the sensible steps essential to in achieving company model administration good fortune - together with the company case, examine, positioning, implementation, administration and dimension. Case reviews of big-name corporation model tales contain Tesco, Wal-Mart, British airlines and Pr?t a Manger.
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Additional info for The Employer Brand: Bringing the Best of Brand Management to People at Work
Example text
A TUC official (who spoke to Catharine Barnard, Senior Lecturer in Law, and Simon Deakin, Professor of Corporate Governance, both at Cambridge) thought that removing the EC opt out on long hours would have little The Changing Needs and Aspirations of Employees 19 impact in the case of white-collar workers ‘because you are talking about ingrained overtime cultures that are not pay driven’. In any case, the working time directive is both complex and poorly enforced. As a result it has not had enough force to counter the UK’s long-hours culture, and we believe that a prime opportunity to encourage businesses to rethink inefficient working practices has been lost.
Employee relations How many Industrial Tribunal cases have you had in the last year? What is the trend? What were the results? Expect a quantified answer. Probe if any tribunals have been lost and why. Investors Awaken 33 How many potential Industrial Tribunals have been settled before an appearance? Likely to be higher than those actually processed through a hearing. Do you recognise a union(s)? If so, when did you recognise it? What are your relations like? When do you talk to them? Do you have a partnership agreement?
Employees are now more confident and better able to afford professional advice when they believe they have been treated unfairly. This form of litigation is surely less likely to happen when the culture of the organisation enables people to express themselves more openly. Our experience indicates that when employees are given more control over their working conditions they also perform better. Provided that people are given suitable standards and guidelines, there is also less need for centralised control.
