New PDF release: The Lead Generation Handbook: How to Generate All the Sales

By Robert W. Bly

THE LEAD iteration guide easy methods to Generate the entire revenues Leads you are going to Ever want -- speedy, simply, and Inexpensively All companies want revenues. yet you cannot get revenues with no getting leads first. it is a complete advisor to a number of advertising and marketing innovations for producing revenues leads in each conceivable method. jam-packed with samples, types, worksheets, and different ready-to-use instruments, the booklet covers unsolicited mail (letters, postcards, whole programs, and extra) * telemarketing * inquiry ads * exposure and public kin * seminars and shows * exchange exhibits * the web * CD-ROMs and extra! Bob Bly explains the right way to layout a lead-generation crusade, create an impossible to resist supply, video display and degree effects -- and the way to flip these leads into revenues! ROBERT W. BLY (Dumont, NJ) is a replica advisor and writer focusing on business-to-business advertising and marketing. He has written lead-generating fabrics for IBM, AT&T, Grumman Corp., UniSys, and plenty of different best businesses.

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Additional info for The Lead Generation Handbook: How to Generate All the Sales You'll Ever Need -- Quickly, Easily, and Inexpensively

Example text

They may be training directors who purchase training seminars from outside vendors. Or his message may go to people with similar titles or corporate functions: manager of training and development, vice president of human resources, or vice president of manpower planning. These people receive numerous sales messages every day; a consultant must attract attention before he can present his full message. An example of a consultant's sales letter is shown in Figure 2-2. Do You Want Your Customers to Respond?

It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Bly, Robert W. /Robert W. Bly. p. cm. Includes bibliographical references and index. ISBN 0-8144-0363-8 1. Sales promotionHandbooks, manuals, etc. I. Title. 8´2dc2198-6003 CIP © 1998 Robert W. Bly.

Since anyone might crave a pizza, there need not be any targeting of the market, except that the flyers will pull best if they are delivered within walking distance of the pizza place. It would be ineffective to spread the flyer to other neighborhoods because they are likely to have their own pizza parlors. However, a business selling an expensive service must take great care to hone its promotional messages, and even greater pains to target them to decision makers. For example, a consultant who sells training seminars in writing or presentation skills must make sure that his written promotions are especially well written, concise, and clear.

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